The trends marketing during pandemic has changed. Digital marketing during pandemic has emerged. This has led to increase in the consumer base. The social media marketing during pandemic has also helped small business to grow to their maximum limit. Email marketing during pandemic was one of the most used marketing techniques.                    

 “You don’t build business, you build people and then people build the business.” -Zig Ziglar    

Online marketing during pandemic has also helped small and medium businesses to reach to consumers directly and avoid the problem of black marketing during pandemic. The importance of marketing during pandemic was seen when digital media was the only source and the primary source of communication. The importance of online marketing during pandemic was well understood as it was the only method to help markets to sustain. The benefits of digital marketing during pandemic are numerous. There were several marketing strategies but the best marketing during pandemic was the marketing done to promote the business of small business owners.     

 The importance of social media marketing during pandemic was well understood as it was the primary medium to support and increase sales.         

 The PR agencies also focused to collaborate with digital marketing agencies as the importance of digital marketing during pandemic was incomparable. The sales and marketing during pandemic was increased to a great level and this is the reason companies used this marketing technique to the maximum. The role of public relations during pandemic also increased as pandemic was totally a new domain to work on and agencies did not have any prior experience. The Communications during pandemic was only possible by the use of social media. Thus PR helping brand identity during pandemic was a very common phenomenon. Apart from that PR making brand loyalty base during pandemic and PR helping brand sales during pandemic were the functions agencies had to cater too. Social media and Public relations played a massive role to help these agencies to work with full potential.